Storefront Institute

Playing in Shortform


This week we're playing around with taglines and thought we'd share our brainstorming with you. There are some real gems and groaners here, but we're having fun figuring out how to tell you what it is in one line that we do. We're not known for brevity, so this is a real challenge for us. What's interesting is how that syrupy self-help language can easily creep in. We have such brilliant ways of talking about culture and learning but add in wellbeing and you're into the trap of not really saying anything at all. 

Let us know if any leap out at you! We have our favorites - you'll see which in our big reveal coming soon!


A new public space for the common good

Change the conversation

Making the big ideas personal

A public think tank about our personal lives

A maker space for our personal lives

Public discussion about our personal lives 

Making learning personal, making learning public 

Grad school for real people 

Be the change you want to see in the world 

Helping you be the change you want to see in the world

Where ideas come to life. 

Where life comes to practice. 

Thinking. Being. Doing. 

Ideas to change how we think about ourselves and the world

Cultural Work for Change

Discover new ideas about yourself and the world

A think tank for life practice

A laboratory for life practice

A workshop for life practice

Practice your life 

Ideas and practice for well-being

Possibilities for your life practice 

Possibilities for 21st-century life practice

A laboratory for practical life 

 21st Century Life Practice 

 A learning community for the 21st century 

 21st-century life matters 

 Explore being human in the 21st century 

A space designed for the human good 

Ideas for everyday life 

Curating for everyday life

A new cultural institution for the human good 

Thinking finds company

Thinking in company

People-centered, design-minded, socially conscious. 

For a life less ordinary. 

A well-examined life

For life’s situations / For all of life’s situations

What you need, when you need it, at any stage in life.  

We need to talk. 

Learning for Life’s sake. 

Building a community around ideas 

Build community around ideas

Build community around an idea 

Creating community around ideas. 

Life. Practice. 

Real ideas. Real time. Real life. 

The Thinking Room. 

Thought-full [ok, we'll add the groan ourselves here!]

Life. Learning. 

Lessons for living. 

Come together. 

Because living takes practice.


What is it? 

It’s OnBeing in physical form; it's Brainpickings in physical form; it's a great magazine in physical form.

Its 18 reasons about life not food 

It’s the cool Aunt to therapy’s Daddy 

Its maintenance, checking in, coming up for air. 

It's personal and playful 

It's not taking too seriously those things to take seriously. 

It's saying, going, doing, before you are ready. 

It’s a year before x

It's all of the above.


What do you do?

What do you do?

Isn’t that the essential first question? Not only on websites but when we first meet and greet someone? In short (because hopefully, our website does some of this) we program around ideas for living, developing classes, workshops and office hours with a variety of practitioners from the breadth of culture, the humanities, and therapeutic practices. 

We’re about building an infrastructure of values that both make sense (no self-help gobbledygook) and that you can actually implement in your everyday life. We touch on ideas such as compassion, mindfulness and loving-kindness, creativity, connection, and meaning, but we'll also question some of the received wisdom we’re getting around these. Happiness, really, what is that? And positive psychology, how does that help me? Does all this thinking actually get me anywhere real?

At Storefront we place the stress on learning in company – yes it's an individual’s journey to figure out who they are or what they need, but you actually need to do this with other people, for it to be effective, meaningful and fun. We spend so much time now in our own heads (or displaced in various technical media), and less and less and less with real, actual people, in conversation and in relationship, and that’s actually the vital bit. We’re about reviving some of that real-world connection and content.

What else? We’re about bringing together the personal and examining and mulling over ideas of self, but we also want to connect who you are on an individual level back to that wider idea of society. We're interested in you and we're interested in what’s actually going on out in the world around you. 

We look at those larger factors that are shaping much of what’s happening today, and probably in your own life too. So if we talk about work, and your personal relationship to it, we’ll also bring in how the culture of a workplace and the working day are shifting. And if we talk about relationships, we’ll figure out the emotional space, as well as how evolving ideas of time, place, technology, even language, are affecting how we talk, and love, and friend.

And finally, we ask serious questions, but as playfully and lightly as possible. We think a lot about the content of our program and as much about how it’s conveyed, delivered and brought to you. If you get nothing of the above heady stuff out of it, we want you to at least have had a good experience.

But we need you as we shape our program. We're planning our next series on the urgent subjects of our everyday lives. Help us think about what's coming up. What would you like to see us cover - curiosity, participation, integrity, change, distraction, attention, creativity, activism, or something different? What are those big subject questions that overlap with your personal life? What are you thinking about and what do you need help working through, in company, with great people.  

We've created this space, but it is with you very much in mind. 

So what do we do? Whatever you need us to.